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Benefits of Fixed Mobile ConvergenceThere are three types of savings an organisation can make from a convergent solution: call costs, infrastructure and productivity.Savings delivered through convergenceAlthough call cost savings are the easiest to measure, they provide the least scale for savings. More benefits can be derived through infrastructure efficiencies and productivity.Infrastructure savings are delivered through fixed-line replacement strategies and green field site deployments. This impacts the CAPEX and ongoing OPEX requirements of owning a fixed and mobile fleet.Productivity and improved business processes, whilst providing the greatest opportunity for organisations to derive benefits from convergence, are also the hardest to quantify. For example, while a converged voicemail solution may save an employee five minutes of effort a day, the real benefit may not directly be derived through having an extra five minutes for ‘productive’ work. The benefits may, in fact, be delivered through customer satisfaction and repeat business as a result of improved response times. However, most businesses now measure customer satisfaction as a key performance indicator. Therefore, the increase in productivity and potential process re-engineering which can be achieved will have a positive impact on customer satisfaction levelBenefits includeExtending fixed line call features to mobile handsetsReducing call costs
Improving the responsiveness of the businessDelivering control – for instance, for compliance with FSA regulationsReducing duplication
Ease of extending capacityImproving productivityThe use of converged solutions also enables the workforce to be more productive through functions such as mobile access to direct dial extensions and conferencing. Employees are able to respond faster to voicemails, and benefit from reduced telephone tag as they are able to answer more calls first time. Specific productivity gains are illustrated by the following examples:Consultants within a Healthcare Consultingcompany achieved a 10 to 15% productivity gain as a result of reduced telephone tag.Carers at a Home Care Servicescompany achieved time savings of 60 minutes each day per employee due to fewer voicemails, more calls answered first time and reduced telephone tag.A specialist call centre within a Travel Insurancecompany handled 25% more calls as a direct result of increased responsiveness of staff.A Universityachieved one hour time saving per day for IT support staff, minimising delays in reaching colleagues to issue job instructions or resolve issues.Within a Hospital, nurses were able to save at least 10 minutes each time they retrieved patient results, by being able to access and check results irrespective of location within the hospital.Productivity benefits can be relatively difficult to quantify and are best addressed on an individual basis. However, financial savings can be found by calculating, for example, the number of minutes saved per day through enhanced communications and business processes (e.g. time wasted unnecessarily visiting office to pick up desk based voicemails or job schedules). In addition, the ability to rapidly and consistently answer enquiries and client calls can ensure that a client is gained and maintained owing to a better standard of service.Although more difficult to measure, research has shown that softer benefits can lead to quantifiable revenue, customer satisfaction, customer retention, and work rate or cost saving improvements for enterprises.Article Source: http://EzineArticles.com/6541186
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Mobile shopping is definitely here.

According to the findings of ABI research, mobile shopping in the US accounted for $369 million sales in 2008. That figure jumped to $1.2 billion in 2009. And 2010 is projected to witness an estimated $2.4 billion in mobile purchases. But while the popularity of shopping from one’s mobile device is growing everyday, some of the biggest and most trusted web retailers in the industry continue to lag far behind in the mobile landscape. There are really only a handful of companies which are poised to reap the benefits of a growing mobile shopping market in 2010.

What helped a site make my list of 2010s Top 10 Mobile Shopping Sites?

I looked at depth of content, accessibility and searchability, user-friendly features and unique functionality. I looked for sites that rock, that made me stay and… shop awhile.

1. Crate and Barrel Mobile

Crate and Barrel may be new to the mobile space, but the home furnishings brand is quickly taking charge with a new mobile site that has just begun to resonate with customers. With the obvious goal of helping people shop Crate and Barrel’s complete catalog from anywhere in the world, Crate and Barrel has spruced up the conventional mobile shopping with a few attributes bound to be cloned by competitors in no time at all.

• Gift ideas galore! Don’t have any ideas yourself? No worries, Crate and Barrel on your mobile will promptly solve this issue
• Check in-store availability of the products you want
• The entire catalog of products is accessible and searchable from the mobile site
• Manage wedding and gift registries and favorite lists
• Product reviews, product reviews, and more product reviews – the good, the bad, and the ugly are all here

2. Fossil Mobile

Fossil professes its status as a purveyor of the finest (and most affordable) clothes, shoes, and accessories available in the retail world for both men and women today. That quest for excellence has similarly spilled over into the mobile web, where Fossil is now digging up deals and preserving a loyal customer base with a mobile website that is every bit as cool as it is uncomplicated.

• Sleek and visually appealing user interface ideal for sifting through Fossil’s massive inventory of watches, handbags, clothing, shoes, jewelry, etc.
• Create or manage your account
• Track shipments, view order status, and update your shopping cart
• Use specific keywords or item numbers to bring up specific product information
• Always a boatload of sales and bargain opportunities to gander through
• Register for email alerts from Fossil’s mobile site

3. REI Mobile

REI (Recreational Equipment Inc.) may not be as well known as Bass Pro Shops, but the outdoor recreation gear and sporting goods retailer has one gigantic leg up on the competition: a wicked cool mobile site. From backpacks and tents to portable cooking equipment and sleeping bags, REI serves up a dynamic mobile site that is a must for the avid outdoors enthusiast.

Article Source: http://EzineArticles.com/4076629

The predictions are that mobile content – pictures, audio, video and games – will be a massive market within the next few years. What are the opportunities and threats for developers of that content? Mark Brill from Ping Corporation Ltd looks at the issues for mobile content, and what the future may hold.

The Opportunities

All of the research shows that mobile content is going to be massive in the next five years. Screen digest estimated the value of this content to be £5.46bn a year by 2011. A 2006 Gartner Survey estimated that mobile content would be worth a less conservative $78 billion within the next 5 years.

We have already seen a ‘first wave’ of mobile content, largely dominated by ringtones and backgrounds. However the predicted ‘second wave’ of mobile content is almost upon us and it is expected to generate greater revenues, with a longer lifespan than the first wave.

What will bring about this second wave?

The growth in mobile content will be driven by improvements in technology such as higher resolution screens, better software and improved data connections, such as 3G. Handset technology is converging with internet technologies through the introduction of devices such as the I-phone and the impending Google Phone. The line between phone, music or video player and PDA is becoming seamless.

At the same time the mobile phone operators are reviewing their pricing policies for data. Until recently, the cost of downloading was a few pounds per megabyte. This was a major barrier to downloading content. Most of the operators in the UK are now offering a flat rate for data, following a similar model to home broadband.

Premium SMS offers a simple revenue model allowing micro payments to be taken quickly. Identifying a phone number through SMS also allows for easy user and age verification with content restriction to unregistered phones. The growth of 3rd party developers will continue. Many industry observers regard D2C (direct to consumer) as the most likely area to succeed with the most engaging content and the best user experience.

With over 3 billion phones worldwide, mobile technology is in wider use than PC-based internet access or television. As such it has the potential to become an enormously powerful tool for selling and distributing content. A goldmine for mobile content providers.

Article Source: http://EzineArticles.com/806402

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